We Built Traceback Because No One Should Fear Their Phone
The story of how Israeli engineers solved what Silicon Valley couldn't
Every anonymous harassment call creates two victims: the person receiving terror, and the justice system that can't prosecute without evidence. We eliminate both problems.
Traceback exists because our founder's sister received 400 anonymous calls from her ex-husband. Police said 'we can't help without knowing who's calling.' Lawyers said 'screenshots aren't evidence.' The carrier said 'privacy laws prevent us from revealing blocked numbers.' So we built the technology that reveals blocked callers legally, documents harassment with court-admissible evidence, and has now protected 50,000+ Israelis from anonymous terror.
Our Unbreakable Commitments
Privacy Is Survival, Not Marketing
We're not another Silicon Valley company pretending to care about privacy while selling your data to advertisers. Your data never gets sold, never gets shared. We make money from subscriptions, period. We've turned down million in investment that required data sharing. Your safety matters more than their money.
Radical Honesty About What We Can and Can't Do
We identify 94% of blocked calls successfully. The 6% we can't? International VOIP, satellite phones, and military lines. We tell you exactly why we couldn't identify a caller. Our privacy policy is 1,200 words of plain Hebrew, not 40,000 words of legal confusion. When we make mistakes, we announce them publicly and fix them immediately. Transparency builds trust. Trust saves lives.
Evidence Is Power. Power Stops Harassment.
Knowledge without action is useless. That's why every Traceback identification includes actionable intelligence: threat level assessment, legal reporting templates, direct connection to support organizations, and evidence formatted for immediate use. We don't just tell you who called. We give you the tools to make them stop. Permanently.
From Personal Trauma to National Solution
October 2019. Our founder's sister was hiding in a women's shelter with her two children. Her ex-husband called 400 times that month with blocked numbers. Different phones, different times, same terror. The shelter said 'document everything.' But how do you document an anonymous call? The police needed evidence. The court needed proof. She needed peace.
Our founding team—three telecom engineers cybersecurity experts from 8200, creating a technology that legally reveals blocked callers while preserving privacy. We created forensic documentation that courts actually accept.
First user: our founder's sister. Her ex was arrested within 72 hours using clear evidence. Convicted within 6 months. He's serving 18 months in prison. She's living free. That's why we built Traceback. That's why we'll never stop improving it. Because somewhere in Israel right now, someone is receiving their 400th anonymous call. And unlike 2019, they have a solution.
Today, Traceback protects 50,000+ Israelis. We've documented 1.7 million blocked calls. But we measure success differently: nights our users sleep peacefully, knowing they're protected.
Built by Israelis Who Understand
We're not a Silicon Valley startup playing with Israeli problems. We're 47 Israelis who've lived through harassment, built telecom infrastructure, prosecuted criminals, and counseled victims. Our team includes: 8 former 8200 cybersecurity specialists, 12 telecom engineers from Intel and Mellanox, 3 former prosecutors, 4 crisis counselors, and 2 harassment survivors on our advisory board. We build from experience, not assumptions.
We exist because anonymous harassment shouldn't. Every blocked call we reveal, every restraining order we help secure, every night someone sleeps peacefully—that's why we're here.